For the 2025 edition of Creativity4Better, we partnered again with IAA to produce an event that goes beyond talks and slide decks — an immersive exploration of Creativity Dimensions — Back to Brand. Held at the Face Convention Center in Bucharest, the conference was conceived and executed end-to-end by Skepsis, from concept refinement and thematic branding to technical direction, stage design, content flow, and speaker coordination.

The programme brought together a remarkable lineup of global and local creative minds, including James Hurman (Director, Master of Effectiveness), Susan Credle (Global Creative Advisor, Interpublic), Michael Corcoran (Managing Partner, Slice | ex-Ryanair Head of Social), Paul Coxhill (COO, LIONS & President, LIONS Intelligence), Pum Lefebure (Chief Creative Officer, Design Army), Nick Docherty (Chief Strategy Officer, Wieden+Kennedy Amsterdam), Laura Mihăilă (Marketing & CX Director, Raiffeisen Bank Romania), Raul Gheba (comedian & creative director), Samuel Monnie (Co-Founder & Co-CEO, Purpose Hive), and Alex Super Beats & George Giuglea (artists & creative facilitators). Together, they sparked dialogue, challenged assumptions, and celebrated how creativity fuels brand relevance, cultural impact, and meaningful connection.

Type: Global conference
Audience: 900 attendees
Date: November 2025
Venue: Face Convention Center, Bucharest

Photos by Radu Fugarescu